Wanted: The Dirt on Your Best Friend

Here is a press release I was sent recently about a photo contest. I don't know much about it besides what is written in the release.

MANCHESTER, NH (May 15, 2008)--It's good, clean fun for a great cause: Carpet One Floor & Home announces the start of the 2008 Carpet One Floor & Home Muddiest Buddy Contest. From May 1st to June 15th, animal lovers across the country will have a chance to win $5,000 in Lees® carpet and a one-year supply of Purina brand pet food. The winning pet will be named the official spokes-pet for Lees®, an exclusive carpet brand known for stain repellency and a no-exclusions warranty.


To enter the 2008 Carpet One Floor & Home Muddiest Buddy Contest, pet owners should submit a photo of their pet at his or her dirtiest along with a story about what makes their pet special at www.CarpetOne.com. The filthiest - and most charming - pet will be crowned the nation's "Muddiest Buddy." Additionally, the winning pet's picture and biography will be featured in the 2009 "Paws & Relax" calendar.

For every entry received, Carpet One Floor & Home will make a donation to the Delta Society's "Muddiest Buddy Fund." Delta Society, which is one of Purina's many charitable partners educates and encourages positive interactions and relationships with therapy, companion, and service animals as a way to improve human health and well-being.

"The Muddiest Buddy contest is a lot of fun and it's for a really great cause," said Terri Daniels, Vice President of Carpet One Floor & Home Public Relations. "We are so proud to support the Delta Society's programs and research."


"We are thrilled to work with Carpet One and connect them with Delta Society as part of their Muddiest Buddy contest," says Brenda Bax, Brand Director at Nestlé Purina PetCare. "This contest is a great way to celebrate some of the special moments our pets share with us!"

"This contest is a fantastic way to get people thinking about how much their pets enrich their lives," said Larry Norvell, President & CEO of Delta Society. "Contributions from companies like Carpet One Floor & Home help us continue to bring people and animals together. We're looking forward to a long partnership with Carpet one Floor & Home and the Muddiest Buddy contest."

Entries for the 2008 Carpet One Floor & Home Muddiest Buddy Contest must be received by June 15th, 2008. For more information and complete contest rules, visit any Carpet One Floor & Home location across North America or visit www.CarpetOne.com.

About Carpet One Floor & Home
Carpet One Floor & Home (http://www.carpetone.com/ href="http://www.carpetone.com/" target=_blank>www.CarpetOne.com) is North America's leading floor covering retailer, with more than 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Liz Claiborne Home, Good Housekeeping, and Lees.

About Delta Society
Delta Society is a nonprofit 501(c)(3) organization. The organization was founded 30 years ago by a veterinarian and a psychiatrist to fund the first credible research which showed how companion animals positively affect human health and well-being. Today, Delta Society is a leading international resource on the human-animal bond. A core program is Pet Partners, in which over 10,000 volunteers are trained and registered so they can safely and effectively share the healing power of their pets with hospitalized patients, seniors in assisted living care centers, patients in hospice care, children learning to reading, and so much more. Other programs include the Service Dog Referral Center and the web-based Human-Animal Bond Resource Center. To learn more, visit www.deltasociety.org.