Thursday, October 14, 2010

Thinking Pink for Pups: Dogtopia Pampers Dogs for Cancer Research

Dogs across the country will get primped and pampered in October, all in the name of breast cancer awareness and research. Dogtopia, a full-service dog day care, spa and boutique with locations throughout the U.S. is partnering with Susan G. Komen for the Cure® for their first annual “Paws for Pink” campaign.

Throughout the entire month, all 22 Dogtopia locations in 11 states will be giving pups fabulous fluffs and perfect pawdicures to help raise money for cancer research. For everyone who treats their canine to a spa bath or nail trim in October, Dogtopia will donate 10 percent of the purchase price to Komen for the Cure in support of breast cancer research and community outreach programs.

“It’s difficult to find anyone who hasn’t been personally affected by breast cancer, whether themselves, family, friends or co-workers,” said Amy Nichols, CEO and Founder of Dogtopia. “A number of our locations have participated on the local level for the annual Komen Race for a Cure, so we decided to hold this system-wide event because it’s such a worthy cause.”

Founded in 1982, the organization has raised more than $1.5 billion for breast cancer research, education and health services. With more than 100,000 volunteers, Komen is the largest breast cancer charity in the world.

Dogtopia has pledged at least $5,000, with a goal of raising double that. For information on local Dogtopia stores, visit

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