I recently wrote about the different, unique, pet foods on the market, all trying to find their niche. This particular brand recently caught my eye. Not so much for their product itself, but because of the marketing aspect describing why it is such a good product.
It's grain-free products "feature high quality, unique protein sources such as bison, venison and wild fowl. Combined with fruits and vegetables for added vitamins and antioxidants, Taste of the Wild gives pets a balanced taste of the diets on which their ancestors thrived. "
Now, how do we really know what our pets ancestors thrived on? I don't imagine the wild food they were eating was fortified with extra vitamins and antioxidants. But, I give the company credit for coming up with a unique product name and marketing idea. Still, there is something about feeding my dog food made from wild animals just doesn't appeal to me. If you disagree, or want to check it out, visit http://www.tasteofthewildpetfood.com/