Wednesday, February 3, 2010
Pet Classic Super Bowl Commercial
The Super Bowl is only days away, as are all the ads that go with the big game. Here is a classic ad from a company called Pets.com.
The white and brown tube sock with mismatched eyes become the poster pup of the dot-com days, urging humans to shop online because "pets can't drive." The company spend $2 million on a spot in Super Bowl 2000 in which the sock carried a mic and singed "Don't Go."
The playful puppet broke through the advertising clutter and struck a cord with consumers, but it couldn't overcome intense competition and high shipping costs. In November 2000, Pets.com shut down.