PetSafe has launched its Joy of Toys social media campaign. The company will donate one toy to a pet in a shelter, for every "Like" or "Follow" the brand receives on its Facebook, Twitter, Instagram and Pinterest pages through Dec. 31.
The company aims to provide up to 12,000 of its Busy Buddy and FroliCat brand cat and dog toys to pets in shelters across the country, including: Asheville Humane Society in Asheville, N.C., Larimer Humane Society in Fort Collins, Colo., Oregon Humane Society in Portland, Ore., Halifax Humane Society in Daytona Beach, Fla., Louisiana SPCA in New Orleans, Capital Area Humane Society in Hilliard, Ohio, Atlanta Humane Society in Atlanta, Kentucky Humane Society in Louisville, Ky., Charleston Animal Society in N. Charleston, S.C., Foothills Animal Rescue in Scottsdale, Ariz., South Suburban Humane Society in Chicago Heights, Ill., and Austin Humane Society in Austin, Texas.
“PetSafe is proud to support these 12 organizations that are working hard to make their communities better for animals and people alike,” said Jim Tedford, PetSafe director of animal welfare initiatives. “Our tagline is ‘Protect. Teach. Love.’ and that’s exactly what we aim to do through this year’s ‘Joy of Toys’ campaign.” - See more at: http://petbusiness.com/articles/2014-12-08/PetSafe-Social-Media-Campaign-Aims-to-Donate-12000-Toys-to-Shelter-Pets-#sthash.O0dYMuuG.dpuf
Tuesday, December 23, 2014
Saturday, August 23, 2014
Pet-Friendly Dating Sites Match up People, Pooches
y SUE MANNING Associated Press
On these dating sites, a passion for pets will help you find more than just puppy love.
Sites like PetsDating.com and YouMustLoveDogsDating.com have found a new
niche as singles flock to computers and smartphones to find
relationships, connecting dog owners to potential mates who enjoy long
walks in the dog park and slobbery canine kisses as much as they do.
Many of the sites encourage users to bring their dogs on first dates to
break the ice or size up canine chemistry.
Many dating sites cater to religious, cultural and political
preferences, but won't focus as heavily on interests like pets, music or
travel, said Karen North, a professor of social media at the University
of Southern California's Annenberg School of Journalism.
"If you find somebody with the same lifestyle passion, you don't have to start out at square one," North said.
When Joanie Pelzer signed up with a dog-friendly online dating service a
few years ago, she was honest about her Chihuahua — he likes people
more than other dogs, craves attention, steals food and can't stand to
ride in the backseat of a car.
Even a man who loved animals as much as she did couldn't keep up with
her dog's quirks. On their first date, her Chihuahua, Hubbell, stole the
man's breakfast as they drove from New York City to Long Island. They
only had one more date.
"I still wonder if Hubbell didn't have something to do with that," said
Pelzer, 47, an actress who runs her own social media company and met the
man on PetsDating.com.
Despite that setback, having a common interest such as pets can help the search for love.
"Having a theme that is ... about one's passion makes it feel like you
are looking for a needle in a smaller and far more relevant and
appealing haystack," said Michal Ann Strahilevitz, a professor of
marketing at Golden Gate University in San Francisco.
The founder of one of the dog-focused dating services, YouMustLoveDogsDating.com, agreed.
"Dogs on first dates are amazing icebreakers," said Kris Rotonda, who
started up the site last year that now has 2 million members. "You find
out right off the bat how everyone in a relationship will fit in."
But other veterans of the dating-service industry say focusing on a canine connection only adds an extra hurdle to finding love.
"When you consider how challenging it already is to find someone who
offers what you are seeking in a romantic partner, and who seeks what
you are offering, and where there is also mutual chemistry, and the
timing is right ... you have to wonder who in their right mind would
want to make it even more challenging by insisting on canine chemistry,"
said Trish McDermott, who spent 10 years as the dating expert and
spokeswoman for Match.com.
McDermott points out that new love is hard enough to foster, without any added issues.
"To squeeze doggie behavior under the first date microscope and to
analyze every little wag, nip or bark as further commentary on
compatibility is just another way to uncover the fatal flaw of an
otherwise potential romance," added McDermott, who now works for
OneGoodLove.com, a gay, lesbian and bisexual matchmaking service.
McDermott's concerns won't change Pelzer's plans to return to
PetsDating.com. She remembers unpleasant run-ins with dates from sites
that don't cater to animal lovers — once a man nudged her pooch off the
couch.
"That was the last time we were together," Pelzer said. "You don't do that to my dog."
Tuesday, February 11, 2014
2013 Estimated Pet Sales
Estimated 2013 Sales within the U.S. Market
For 2013, it estimated that $55.53 billion will be spent on our pets in the U.S.
Estimated Breakdown:
Food $21.26 billion
Supplies/OTC Medicine $13.21 billion
Vet Care $14.21 billion
Live animal purchases $2.31 billion
Pet Services: grooming & boarding $4.54 billion
For 2013, it estimated that $55.53 billion will be spent on our pets in the U.S.
Estimated Breakdown:
Food $21.26 billion
Supplies/OTC Medicine $13.21 billion
Vet Care $14.21 billion
Live animal purchases $2.31 billion
Pet Services: grooming & boarding $4.54 billion
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